'You were made to soar, to crash to earth, then to rise and soar again'

ALFRED WAINWRIGHT

Personal mountains come in all shapes and sizes

Smashing your best time on the downhill run. Nailing The Rat Race. Ditching your job and setting up a business. Making that first impression. They all involve pushing yourself out of that warm and cosy comfort zone and launching into your own personal 'expedition'. Just what the famous Lakeland Fell Walker Alfred Wainwright, life-force and inspiration behind the golden beer, championed throughout his life.

Inspired by the famous author and fell walker Alfred Wainwright

Finding, scaling and overcoming personal mountains was what the legendary Alfred Wainwright lived for. And he was anything but conventional in his approach. Over the course of his 84 years, he walked over 100,000 miles of Britain’s more challenging countryside - always preferring to go off the beaten track, cutting his own path and creating ‘expeditions’ entirely of his own making.

FIND YOUR MOUNTAIN - The living and breathing expression of pure ‘wainwrightness’

Finding, scaling and overcoming personal mountains was what the legendary Alfred Wainwright lived for. And he was anything but conventional in his approach. Over the course of his 84 years, he walked over 100,000 miles of Britain’s more challenging countryside - always preferring to go off the beaten track, cutting his own path and creating ‘expeditions’ entirely of his own making.

WHAT ARE YOU WAITING FOR?

Did you know? You can order an additional 8 pack of beer without increasing your shipping costs!
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